What you should know about…. PETJA ZOREC
I.DEA PR had the chance to welcome the talented Slovenian designer Petja Zorec to the family in September 2019.
Known for fusing contradictions, this menswear brand founded in 2012 meets the demands of everyday life while bending gender specifics and preconceived ideas.
The designer combines traditional textile techniques with hi-tech, often athletic materials that allows her clothing to effortlessly shift back and forth between work and play, slow and fast, cozy and cerebral. Her collections are seen as a tangible response to intangible thoughts, shown as a clothing diary, completed in a personal confession. Petja's liberating, sportswear-inspired and innovative designs represent gender- fluid fashion which sees both men and women wearing the collections - universal individuals who confidently accept their vulnerability as their advantage.
A regular at Ljubljana Fashion Week in Slovenia, her home country, Petja's success has no boundaries showcasing at numerous exhibitions, showrooms and fashion weeks abroad.She finished her MA studies in Fashion design from the Faculty of Natural Sciences and Engineering at University of Ljubljana in 2013 where she now works as well as being a member of the renowned Squat Design Group. Petja Zorec has received numerous national and international awards; OpenMyMed Prize 2017 & 2019 (Marseille), Belgrade Fashion Week Award (Fashion Scout London), Elle Style Award, Design (Dis)ability, WOW award for Best collection (Ljubljana Fashion Week) and many others.
Petja’s designs have been featured in many different magazines such as:
VOGUE PORTUGAL
REVS MAGAZINE
REVS MAGAZINE
Make sure that you don’t miss out on Petja by following her on: