LET'S RE-IMAGINE BLACK FRIDAY WITH LORA GENE

Morning pumpkins!

As your favourite Boutique PR agency, we had to come up with the best deals ever for the famous, awaited, biggest shopping day of the year… BLACK FRIDAY!

We’ve previously announced the arrival of a new member in September, our beloved LORA GENE! Her designs are not only sustainable but size and age-inclusive whilst still being fashionable. Her mission is to empower women by using precious organic materials straight from her home country Bulgaria while respecting and honouring the craftsmanship of the makers behind the garments.

Recently Lora GENE collaborated with inclusivity advocate and influencer Aja Barber to re-imagine Black Friday (click the link to read Lora’s letter to her customers). After a decade of working towards a more sustainable fashion industry and being an activist for change both in the industry but also in how women feel in their clothes. Body positivity and inclusivity is at the core of her mission as leaving women empowered is her main goal.

This reinvention of Black Friday is authentic and true to Lora GENE’s values and the message they are trying to convey. Enough of the small talk, let's really discuss what the brand is actually going to do for this year’s Black Friday.

For every discount offered to customers, the brand will top up its makers’ wage. Instead of going against the way the fashion industry is currently operating, Lora GENE has decided to make it it’s own and turn things around. Lora GENE’s vision is to support the people behind the brand without whom it wouldn’t exist. The goal is to give back, pay the makers better and be a pillar for creativity and craftsmanship.

Now is the time to head on to Lora GENE’s online shop and grab your favourite discounted designs with no hidden costs - this year Black Friday is a Win/Win.

Here’s our selection: