LONDON FASHION WEEK FEBRUARY 2024 - EVERYTHING TO KNOW ABOUT FASHION SCOUT CHINA

FASHION SCOUT CHINA SHOWCASE FIVE EMERGING TALENTS EVERYONE SHOULD KNOW!

THIS FASHION WEEK SEASON IDEA PR HAD THE HONOUR TO HOST FASHION SCOUT CHINA TO SHOWCASE FIVE NEW EMERGING ASIAN TALENTS DURING LONDON FASHION WEEK IN COLLABORATION WITH FASHION SCOUT

London Fashion Week welcomed back Fashion Scout China, a ground-breaking platform dedicated to fostering Chinese talent and exposing them to the international market. It featured five up-and-coming Chinese talents—AFMN, E7WSTUDIIO, GORGIYA, LADCENTE, and CHIYUE—in partnership with Fashion Scout. These brands are leading the way in Asian fashion, respecting their cultural roots, breaking new ground, and changing the face of modern design.

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AFMN

Chinese designer Ophelia Song founded Forget-me-not (AFMN) in 2021. It embodies a daring concept of avant-garde design and creative expression. AFMN is committed to creating one-of-a-kind designs and represents a special combination of cutting-edge components that eloquently combine spontaneity, funkiness, futurism, sweetness, and elegance.

At the core of AFMN is a dedication to painstaking design and production procedures, guaranteeing not just a unique style but also giving fabric comfort and outstanding quality top priority. Every product by the designers and technicians of AFMN is a harmonious blend of avant-garde flair and unmatched wearability, the result of their tireless work.

The brand's philosophy exhibits a dynamic approach that values uniqueness and originality while upholding a high standard of craftsmanship and attention to detail. AFMN is a ray of hope for creative design that pushes limits and redefines the modern fashion scene with every collection.

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E7WSTUDIIO

Established in 2021 by YIKI WUNG, E7W STUDIIO masterfully combines Eastern and Western cultures to break through conventional fashion barriers. YIKI WUNG brings knowledge and creativity to the brand with her MA in Menswear from Westminster and her vast experience with well-known brands like ANZHENG and LIAM HODGES. The S LINE, which was first created for snowboarding but later evolved into a line of fashionable outdoor wear, is a standout item in E7W STUDIIO. It offers cutting-edge functional styles in the SIN series and locally inspired clothing in the LIM and TAN series, which are geared towards freestyle athletes.

"APSARAS," the AW24 collection, is inspired by the murals found in the Mogao Grottoes at Dunhuang. This collection honours the millennium-old Dunhuang civilisation, which has faced many hardships throughout human history. E7W STUDIO builds a brand universe that connects with pioneer players and supports the sustainable development of cultural heritage by dissecting and reinterpreting faded patterns and damaged mural textures while also taking the body's comfort during movement into account.

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GORGIYA

Designer Guo Yuan Yuan launched the independent brand GORGIYA, which has become a major player in the fashion business. Participating in esteemed occasions such as Shenzhen Original Fashion Week and London Fashion Week x Fashion Scout, GORGIYA has garnered acclaim for its unique style and inventive creative methodology. The brand's increasing significance was highlighted in 2020 when it was awarded the Most Commercial Value Award at Shenzhen Fashion Week.

Dark gothic baroque influences and contemporary components are combined in GORGIYA's signature design to create an alluring mix of dark vintage, lovely princess, and imaginative dresses and ready-to-wear items. Adopting a darkly romantic aesthetic, GORGIYA's clothing has a modern edge yet nevertheless radiates mystery and intrigue. Every piece is painstakingly designed to inspire refinement and drama, making it appealing to individuals who enjoy the unusual and avant-garde.

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LADECENTE

LADECENTE, a fine art fashion brand, debuted in 2021 with the innovative idea of showcasing fashion within futuristic, sustainable art. Based on the 'ONLY ONCE, PURED LAND WITHOUT LIMITS' aesthetic concept, LADECENTE reinterprets fashion as a dynamic art form, bringing together fashion designers, fine artists, fabric specialists, craft artisans, and AI/3D fashion professionals to produce avant-garde beauty. Under the guidance of Rae Lei, the brand's aesthetic is firmly based on eco-friendly components derived from Asian customs. Using cutting-edge methods like as modelling, dynamic installations, and eco-friendly textiles, the AW24 collection reimagines ancient plants as intelligent raincoats, giving each item a mathematical aesthetic.

The collection honours simplicity and enlightenment, drawing inspiration from the Demoiselle Coir, a rain suit from pre-Qin ancient China. Its goal is to encourage self-cultivation and personal beaux-art. Using marine recycled metal nylon in its fabrics, along with patented gold and silver silk fabrics from SHIKWAN Textiles, exclusive knitted fabrics by RCA MA Knit Designer Xiaoyu Zhu, and Italian mohair knitted overlay mesh, the Intelligence Coir collection advocates for the preservation of marine ecosystems. Composite materials with laser-cut silk textiles add even more avant-garde appeal.

A dynamic work by ICL MA Zihao Guo, which combines 3D material printing and digital model technologies to create visually compelling narratives, enhances the collection. By breaking free from the constraints of conventional fashion, LADECENTE creates a path towards a creative and sustainable future.

CHIYUE

Chiyue, a Shanghai-born womenswear designer, has an MA in womenswear from the London College of Fashion and has been closely supervised by esteemed mentors at Central Saint Martins. Her brand stands out for its vivid prints and deft pattern-cutting methods.

KICKING OFF DAY TWO OF FASHION WEEK, WE WELCOMED AN EXTENSIVE AND EXCITING LIST OF VIPS AT PROTEIN STUDIOS, BASED IN THE EQUALLY EXCITING SHOREDITCH. WE STARTED TO LET ALL THE GUESTS IN AND ONCE EVERYONE WAS SEATED A FASHIONABLE TIME LATER, LIGHTS WENT OFF AND THE MUSIC PLAYED ACCOMPANYING THE MODELS AS THEY PRESENTED EACH LOOK from each designer WEARING FIRST LADACENTA, NEXT TO SHOWCASE WAS AFMN, THIRDLY E7WSTUDIIO, SHORTLY AFTER GORGIYA AND LAST BUT DEFINITELY NOT LEAST CHIYUE. CULMINATING THE SHOW WITH A BIG ROUND OF APPLAUSE, THE DESIGNERS EACH GRACED THE GUESTS WITH THEIR PRESENCE, FOLLOWED BY A BUSTLING AND ECSTATIC GATHERING OF PRESS, PHOTOGRAPHERS AND FRIENDS BACKSTAGE.

A TRULY MEMORABLE SHOW!

THANK YOU SO MUCH FOR HAVING BEEN A PART OF IT ALL, WHETHER IN PERSON OR THROUGH SUPPORTING US ONLINE X