I.DEA PR X FASHION SCOUT X LONDON FASHION WEEK
LONDON FASHION WEEK HIT US WITH A STORM THIS PAST WEEKEND WITH NOT TWO, BUT THREE EVENTS.
CREATIVE DNA: AFRICA KICKED THE WEEKEND OFF WITH A LAUNCH EVENT SHOWCASING SEVEN DESIGNERS FROM SEVEN COUNTRIES ACROSS AFRICA. WITH THE INSTALLATION AND CREATIVE RESIDENCY PROGRAM HOSTED BY FASHION SCOUT IN COLLABORATION WITH THE BRITISH COUNCIL, ARTIST HALF A ROAST CHICKEN, AND RENOWNED STYLIST/TSAU DESIGNER BEVAN AGYEMANG, IT WAS A MASSIVE SUCCESS. THE IMPRESSIVE GUESTLIST INCLUDED INDUSTRY PROFESSIONALS FROM VOGUE BUSINESS, BUSINESS OF FASHION, AND THE BRITISH FASHION COUNCIL. FROM PASTEL AND SOFT COLORED PIECES BY FOZIA ENDRIAS, TO BRIGHT ECLECTIC PIECES FROM BAAX STUDIO, THIS INSTALLATION PERFECTLY ENCAPSULATED THE UNIQUE AND CREATIVE DESIGNS OF EACH DESIGNER.
THE INSTALLATION WAS VERY WELL RECEIVED, WITH GUESTS ENAMORED BY THE DESIGNERS’ PIECES, TAKING PHOTOS AND VIDEOS OF EVERY ANGLE. GUESTS ROAMED THE SPACE, TAKING PART IN THE INTERACTIVE ILLUSTRATION ACTIVITY OF SKETCHING THE MODEL(S) ON STAGE MODELING THE BEAUTIFUL PIECES FROM THESE DESIGNERS. WITH AN OPEN BAR AND SPACE TO CONVERSE WITH FELLOW INDUSTRY PROFESSIONALS, THE EVENT WAS FILLED WITH CONVERSATION AND MINGLING.
THIS EVENT PERFECTLY SHOWCASED THE CELEBRATION OF THE CREATIVITY COMING FROM AFRICA AND THE DESIGNERS WHO ARE LEADING THE FASHION INDUSTRY WITH THEIR CONTINUALLY CHANGING AND INNOVATIVE DESIGNS.
THE SECOND EVENT OF THE WEEKEND WAS THE DE FICHIER FASHION SHOW.
DE FICHIER’S FIRST COLLECTION WAS SHOWN IN LONDON FASHION WEEK AT FASHION SCOUT LAST SEPTEMBER, WITH THE UNVEILING OF EPISODE TWO FEBRUARY 17TH WITH A FASHION SHOW. PAINTER EDWARD HOPPER WAS THE INSPIRATION FOR THIS BEAUTIFUL COLLECTION, AS IT SHOWCASED THE CONTRAST BETWEEN LONELINESS AND BELONGING, DRAWING INSPIRATION FROM EDWARD HOPPER’S PAINTINGS. THIS COLLECTION MAKES YOU FEEL AND SEE THE BEAUTY THAT COMES FROM DISHARMONY, AS SHOWN THROUGH DE FICHIER’S STORYTELLING PIECES.
FULL LOOK AT DE FICHIER’S COLLECTION
EVERY SEAT WAS TAKEN, WITH IMPRESSIVE GUESTS TAKING THE FRONT ROW. THE SHOW BEGAN WITH A MODEL WALKING DOWN THE CIRCULAR RUNWAY IN A BEAUTIFUL LONG BLACK DRESS AND WHITE COAT, SERIOUS AND POISED, MODERN YET TRADITIONAL. IN THREE WORDS THIS COLLECTION IS ELEGANT, CLASSIC, AND TIMELESS. WHAT A TRULY BEAUTIFUL SHOW.
THE FINAL EVENT ON SUNDAY TOOK FORM OF A DIGITAL FASHION FILM..
YEF STUDIO, IN COLLABORATION WITH FASHION SCOUT, UNVEILED THEIR FIRST DIGITAL FASHION FILM ON FEBRUARY 19TH DURING LONDON FASHION WEEK. ‘CORE LINE 2023’ IS YEF STUDIO’S FIRST COLLECTION, WHICH WAS LAUNCHED THIS JANUARY. THEY FOCUS THEIR DESIGNS ON SAVING OUR FUTURE WITHOUT SACRIFICING OUR PLANET, THROUGH RECYCLED FABRICS, ECO-FRIENDLY SYNTHETICS, AND SO MUCH MORE TO PROVIDE HIGH-QUALITY DESIGNS THAT EXPAND THE TRADITIONAL MENSWEAR NORM. THIS DIGITAL FASHION FILM BRINGS MUSIC AND FASHION BACK TOGETHER, WITH THE BAND BABBA ALI MUSIC WEARING ‘CORE LINE 2023,’ WHILE PERFORMING ON STAGE AND LIVING THEIR EVERYDAY LIVES, WITHOUT ACTING. NYLON, LEATHER, AND DENIM DOMINATE THIS COLLECTION, TAKING INSPIRATION FROM THE 70’S AND 80’S BRITISH YOUTH CULTURE AND INCORPORATING IT INTO MEN’S FASHION TODAY.
WHAT AN INCREDIBLE FASHION. MUSIC AND FASHION BEING BROUGHT TOGETHER THROUGH YEF STUDIO WILL SURELY PAVE THE WAY FOR NEW WAYS OF EXPRESSION.
KEEP AN EYE OUT FOR THESE TALENTED DESIGNERS, THEY’RE TAKING THE FASHION INDUSTRY BY STORM.