Summer is here, and we are delighted to welcome the powerhouse of modernity, M. Fiction, to the creative family of I.DEA PR.

M.Fiction is a Slovenian-based brand started by sister duo: Mia Aleksandra Lukač and Mateja Lukač. They first discovered a passion for designing whilst studying Fashion Design in Slovenia and the UK. In addition to design, they are passionate about photography and stylism. 

After gaining experience in the fashion industry, they founded their brand, which got published in Italian Vogue. Together they created editorials published in several countries (Italy, Germany, UK, Canada, USA, and Russia). 

Their latest collection is very playful and contemporary, with each piece showcasing modernity, innovation and creativity. Each collection conceptualises beauty in imperfection and the belief that everyone has a unique story. For every item, they draw inspiration from fashion, culture, history and human behaviour.

The sisters love experimenting with different materials and forms, playing with construction and deconstruction, examining new shapes and applying them to contemporary fashion. Their design process always starts with a daring vision to create something extraordinary, allowing them to combine ideas and shapes to find materials best suited to their concept. 

M.Fiction produces collections where innovation, detail and personal style are the central themes. This brand has an eccentric identity, and we love the creativity expressed through their unique pieces. We are thrilled to have M.fiction as part of our ever-growing family.

Let’s take a look at their fantastic new collection: