Our very first online store, how exciting!

After a series of successful pop-up shops in Central London and Hampstead, I.DEA PR’s online shop stems from the overwhelming desire of customers to be able to take pride in owning unique garments made from independent designers and brands. This new and exciting online store is sure to have something for everyone, curated with a wide range of accessories, garments and shoes from convention breaking womenswear and menswear, luxurious silk kaftans to handmade leather shoes. I.DEA PR’s goal is to ensure consumers an immersive experience where stunning designs sought after to feature in renowned publications and on the backs of beautiful celebrities, can now find a home in the closets of fashion fanatics. 

Designers so far include: 

ABO Shoes

Known as Belgrade’s most popular footwear label and firm believer in “quality over quantity” ABO Shoes inject colour, energy and fun into every pair of their handmade leather shoes making them a go to for renowned fashion bloggers such as afashionnerd (Amy Roiland) and fancytreehouse (Courtney Combs).

Ana Ljubinkovic

A Serbian womenswear visionary, that transports you into a dreamlike world of colour, padded shoulders and silhouettes through her fusion of art and fashion. Ana is also a favourite amongst celebrity fans such as Miley Cyrus, Lady Gaga, Little Mix and Paloma Faith. 

Bulka

The designer Nina Bogosavljev sees fashion as art and uses the brand as a canvas for expressing her experiences and emotions. Sourcing inspiration from everything in between architecture to travel, Bulka specialises but is not limited to the craftsmanship of one-of-a-kind kaftans, tailored to perfection and produced ethically with all natural fabrics. 

And coming very soon:

Petja Zorec

Authentic and cutting edge, Petja Zorec is part of a new wave of Slovenian designers that’s experimental style of tailoring breaks preconceived notions and stimulates the fashion-conscious male. Her collections meet the demands of everyday life whilst bending gender specifics. By combining traditional textile techniques with hi-tech, often athletic materials her clothes effortlessly shift back and forth between work and play, slow and superfast, cozy and cerebral.

Foam Of The Days

Foam of The Days pushes the boundaries of genderless clothing and traditional fashion ‘codes’ whilst reimagining the classic denim aesthetic. With core pillars values of ethical, but signature designs at the heart of this brand, the designer channels her talents into reenergising vintage denim pieces. Concerned with environmental factors, production and supporting the local community, the brand focuses on sourcing fabrics locally and employing people who suffer from low pensions but were once committed artisans, skilled in delivering high quality.

Be sure to check out our new online shop at www.ideapr.co.uk