I.DEA PR

View Original

INTRODUCING RUAA ELMANSURI

ART - POP CULTURE  - HISTORY - HERITAGE - FEMININE - ETHICAL

Ruaa Elmansuri is a fashion brand that bears the name of its visionary creator and stands as a testament to a captivating fusion of artistic expression, culture, and contemporary fashion that transcends conventional boundaries.

Rooted in a diverse array of influences, spanning art forms, historical epochs, pop culture, and even political influences, the brand's designs transcend the conventional boundaries of clothing. They emerge as visual narratives that seamlessly weave cultural heritage into modern aesthetics. 

Each garment serves as a unique storyteller, offering a harmonious blend of past and present. Ruaa Elmansuri's mastery of colour and composition is not merely aesthetic; it is a deliberate effort to evoke emotions and engage the viewer, transforming each piece into a potent mode of expression that extends beyond the realm of fashion. 

Their latest collection entitled ‘Barbiecore’ presents a playful four-piece capsule collection with two minidresses, two trench-style raincoats, two silk scarves with psychedelic prints, and two accessories. Using sublimation printing, digital printing, and tambour beading as textile methods. The process began with their revisit of a lighthearted undergraduate project that drew inspiration from the Barbie doll and culminated with a tribute to the 2023 Barbie frenzy seen in the movie.

Ruaa Elmansuri enhances collections where art, history, and heritage are central themes. We love the idea of celebrating femininity and culture through creative platforms expressed through these unique pieces. We absolutely love the artistic approach of this brand and we are so pleased to welcome Ruaa Elmansuri to our ever-growing family. 


LET'S TAKE A LOOK AT THEIR INCREDIBLE LATEST CAPSULE COLLECTION:


CHECK OUT THEIR INSTAGRAM @RUAAELMANSURI